GTM strategy for early-stage founders
I help founders build clear positioning, a focused go-to-market plan, and the confidence to know what to do next. You get the strategic discipline of an enterprise marketing team, sized for an early-stage company.
No pitch. One concrete takeaway, guaranteed.
When you lack direction, every decision gets harder
You might have a strong idea, but without structure, it’s hard to turn it into traction or make confident calls about what comes next.
Where founders typically get stuck:
Preparing to launch without clear positioning or direction
Growth that feels inconsistent or stalled
Messaging that isn’t landing with the right audience
Too many ideas and no clear priorities or sequencing
No framework for deciding what to focus on and what to ignore
MY EXPERTISEClarity first, then build a focused plan
I help founders decide how to enter the market, position the product, and focus on what actually drives growth. The work turns early ideas into clear strategy, aligned decisions, and a plan you can act on right away.
Go-To-Market Strategy
Determine who the product is for, how it enters the market, and how to approach a launch. You walk away with a structured GTM plan, clear priorities, and a defined sequence of moves.
Brand Positioning & Messaging
Define how the company shows up and why customers should choose you. You walk away with sharp positioning and consistent messaging that connects your product to the right audience.
Growth Priorities & Team Structure
Decide what to prioritize, how to sequence your next moves, and what to ignore—including who to hire first. You walk away with a focused growth roadmap and a clear rationale behind each decision.
WORK WITH MEChoose your level of support
From quick clarity on one decision to ongoing strategic partnership, each option is built around what you need right now.
Strategy Session
Work through a specific strategic decision in one focused session. Ideal when you need fast clarity or a second opinion.
GTM Strategy Sprint
Ideal for launching or needing clear direction. A two- to three-week sprint to define your positioning, build your go-to-market plan, and leave with a prioritized 90-day action plan you can start executing immediately.
Ongoing Advisory
Recurring strategy sessions plus ongoing input on positioning, messaging, and growth decisions as they come up. It’s the closest thing to a fractional CMO on call, without the full-time cost.
Not sure which one fits? Start with a free call and we’ll figure it out together.
ABOUT
Enterprise experience, built for early teams
I bring enterprise marketing discipline to early-stage companies that need clarity and structure. At Expedia Group, I lead co-marketing for the company’s largest and most profitable partnership, growing marketing-attributed revenue 183% year over year. I built a go-to-market strategy for Alaska Airlines in weeks, and helped an early-stage startup define and hire its first marketing team.
I’ve worked across B2B, consumer goods, travel, and fintech, spanning brand, growth, product, and digital marketing. The focus stays the same in every context: helping you make fewer, better decisions and move with confidence.
GET STARTEDGet clarity on your go-to-market strategy
If you’re building something new or trying to get traction, the fastest way forward is a clear, focused plan.